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Friday, February 25, 2011

Close sales over phone – Over come rejections and do the right chase


After several training sessions on how to close sales over phone, I found most of them had been fearing for success.  Phone sales require constant push, and positive approach towards winning a sale.
Cold calling telemarketer has to put up with stress.
.  Fearing for rejections will bring down the morale. Hence, I decided to set up mock session with all of them.
Few tips that I shared with the team before jumping in;
a.       Thorough knowledge of what we sell, benefits and features are important. It is required to talk.
b.      Just talk, and explain what you need to.
c.       Probe and learn what the customer is looking for.
d.      If you are questioned, appreciate it and welcome the question. Answer it if you know, or humbly withdraw saying “sorry, I do not know”.
e.      Never hurry to close a sale.
In the mock session, I took notes and corrected instantly after a call. Working on few of them, I stopped and gave few more tips.
a.       While connecting with the customer, have a cheerful tone.
b.      Make your opening statements clear and concise.
c.       State the purpose of the call.
d.      Do not sound as though reading from a script.
The team acknowledged. I repeated, mock sessions and prepared the team to do call.

Thursday, January 20, 2011

Power of Telemarketing


42 Rules of Cold Calling Executives: A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation
Marketing is a wide spoken concept and telemarketing holds a pride to its segment. It is a perfect backbone for sales department. The cycle of telemarketing has several phases and every stage managed appropriately could lead to a qualifying prospect. 

Telemarketing helps to reach a target segment and creates instant space to market. Calls placed, may be irresistible calls for those who are about to make a decision, or just thought about something relevant to the product or service marketed by the telemarketer, or may be caught off guard and forced to listen. Successful telemarketer would capitalize every opportunity that comes in hand. First impression is the best impression. It applies to all fields of activity. A positive and concise Telemarketing Sales Pitch with relevant information and tactical approach would open doors. It enables to capture the moment implanting particles to settle in the subconscious of the listener, doing the necessary preparation.

The power of telemarketing is such that it establishes a connection with those particles seeded in the mind of the prospect while following-up. Necessary transformation takes place and the prospect is enabled to synch in line with the approaching factors giving way for a successful close. Nevertheless, the trick lies with the telemarketer, and the structured process designed to achieve the goal.

Stephan Schiffman's Telesales: America's #1 Corporate Sales Trainer Shows You How to Boost Your Phone Sales

Telephone Sales For Dummies