Does Appointment Setting Services help Businesses? 6 Questions to help define an Appointment Setting Strategy

Appointment setting approach has been a model among many mid sized organizations.  But do these services help businesses achieve their goal?  It depends on the business model and the purpose of appointment.  It is given that the result is to discover a need and to align the offering. 

Many businesses choose to outsource appointment setting services and some set up their own team to do the activity.  Here are some questions to help define an appointment setting strategy and a desired outcome.

1. Why do you want an appointment?
2. What does appointment setting means to you?
3. How do you qualify an Appointment?
4. When do you qualify an Appointment?
5. Who is the target industry?
6. Which Job Function, Title is your focus?

Work on getting answers to the above questions. It should open up new dimensions to the overall objective.  Draft a plan and give it a start.